Recent events have disrupted travel plans
for consumers and businesses, and attitudes toward travel
are shifting rapidly. The result is likely to be dramatic
increase in use of the Web in lieu of personal visits for
shopping, business-to-business purchases and interpersonal
communications. (ActivMedia, 2001)
Web Site Design and Development
The first step in designing a web site is defining your goals
for that site. Whether your main goal is extra advertising, or to
increase sales by offering products online, TCData Web Design can
help. We start by offering a free consultation, where we meet with
you to learn all we can about your company and industry, define
and prioritize your goals, and determine the best solution for your
company to meet those goals. We will also cover the navigational
elements of the web site, your company's logo, and the look and
feel that you want your web site to have. We don't create "cookie-cutter"
web sites, we provide a unique web site for each of our clients
based on their individual needs.
The second step involves the design staff creating two templates
for you to review. If you like one of them, we will then move on
to step three. If you like aspects of each or have other ideas you
would like to add we will create a third template based on your
comments after reviewing the first two. Once we have your O.K. on
a template, we move forward to step three.
The third step is creating your web site based on the template
you have chosen. This is where we create each individual page and
add the content you have provided. This is also a good time to review
the navigational design determined in step one and make sure that
it allows for easy growth of your web site as well as the ability
to quickly and easily find the information you need. The last part
of step three is making your site live!
Web Site Re-Design
If you have a web site that needs to be brought up-to-date,
or that no longer meets the companies online goals, we will Re-Design
your Internet presence according to your needs. We follow the same
basic steps for re-designing a current site that we follow for designing
a new web site.
Web Site Maintenance
Once you have an online presence that you are happy with, it
is time to look at maintaining it. As your company changes and grows
you will need your web site to reflect those changes. This can mean
anything from changing the wording in a sentence to adding or removing
products or pages.
Search Engine Positioning
After your web site is completed it is time to advertise. We
can help you decide on the most relevant keywords for your web site,
optimize your pages for those keywords, and submit you to the major
search engines (Yahoo!, LookSmart, Open Directory, EntireWeb, ExactSeek, Google, Tygo, MSN Search, and Yahoo Web Results). If you are getting a new web
site or a web site re-design through TCData Web Design we will go
over your keywords during the free consultation so that the entire
site is built with your search engine positioning goals in mind.
We will also provide you with a monthly report as to how well your
web site is ranking in those search engines under those keywords
and offer suggestions on how to improve your rankings if necessary.
After all, a web site that can't be found doesn't do much good for
generating new customers or clients!
We realize that many companies offer to submit you to hundreds
or thousands of search engines for a low one-time fee. These plans
do not work. The reason they don't work is that you need to continually
submit to the major engines in order to insure your listing and
getting the results you want takes time. Most of the search engines
that these companies will submit your site to are rarely, if ever,
used. They have databases that can only hold a certain number of
URL's (links) and they are setup on an "in the order in which
you were received" basis. So every time another site is submitted
to these engines, your site gets knocked down closer to the bottom
of the list, and when they have received as many submissions as
their database can hold your site is no longer in their database.
Depending on the size of the database this can take anywhere from
a few hours to a few weeks. Remember, more than 90% of all searches
performed on the Internet are performed on Yahoo!, the rest of them
are split up between the other major search engines listed above.
Many companies who promise immediate results are using methods
that the search engine companies consider "spamming".
Sometimes these methods work and are overlooked by the search engines,
but frequently they are caught. When they are caught the response
is either a demotion of the ranking for that web site, or complete
deletion from their search engine and a banning of that URL from
Don't trust your search engine positioning to just anyone! Contact
TCData Web Design today, we know what works! - For more information
please check out our Pricing page